Guide To Designing A Fantastic Business Card

A well-designed business card can be a powerful marketing tool to help your business stand out and make a great first impression on potential customers and clients. When creating a business card for your small business, choosing a design that reflects your brand's personality is essential.

To create a business card that reflects your brand, you can follow these steps: 

Find a template that reflects your brand's personality: Choose one that aligns with your style, whether clean and simple or colourful and fun. Consider talking to a designer or a friend specialising in print graphics to ensure your business card design aligns with your brand. 

Find a suitable typeface: The font you choose for your business card should represent your brand's personality. Use an elegant script if you're an etiquette coach or a typewriter-inspired font if you're a writer. Remember to use a font that is easy to read, and ensure all of your text is at least 8pt. 

Settle on size and shape: The size and orientation of your business card make a statement about your brand. Consider using a square shape, rounded corners, or a vertical direction to stand out. 

Organise your information: Your business card should give customers everything they need to contact you or find your business online. Include your name, job title, business name, telephone number, website, email address, and social media handles. Ensure you include all this information on your business card so customers can quickly contact you. Also consider adding a virtual card QR code that enables the recipient to scan and easily add your information into his/her phone. 

Think dual-purpose: Make your business card work twice as hard for you and your small business. Use the reverse side for appointment reminders, loyalty stamps, or as a blank canvas to showcase something about your business. 

Read: How to Build a Strong Promotional Product Strategy to Support Your Brand

Remember to keep your business card design consistent with your other marketing materials to create a cohesive brand identity. Following these steps, you can create a business card that reflects your brand's personality and makes a great first impression on potential customers and clients.

Ready to have your customised business card?  Contact the BrandPro team to get started today!

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